System and method for real-time advertising campaign adaption

A technique for adapting an advertising campaign based on real-time campaign metrics, such as a composition of the target audience among advertising recipients or an impact on brand metrics. As the advertising campaign runs, parameters of the campaign are updated to boost performance of a portion of...

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Bibliographische Detailangaben
Hauptverfasser: RICHARD FRANKEL, GEORGE JOHN, ESHWAR BELANI
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A technique for adapting an advertising campaign based on real-time campaign metrics, such as a composition of the target audience among advertising recipients or an impact on brand metrics. As the advertising campaign runs, parameters of the campaign are updated to boost performance of a portion of the advertising campaign determined to be particularly effective by the campaign metrics. The campaign metrics utilize real-time, single-question surveys across segmented portions of the target audience, and then adapt the advertising campaign to target a particular segment based on desired brand and audience metrics.