COMPOSITION DE COLORATION DIRECTE COMPRENANT DES COMPOSES OXYGENES INSOLUBLES, PROCEDES METTANT EN OEUVRE CETTE COMPOSITION

Non-oxidant aqueous direct coloring composition for keratinous matters such as human hair, comprises water-soluble direct dye and a oxygenated non-dye organic compound (at least 30 wt.%) insoluble in water, where the composition is e.g. polyamides 6, polyamide 66, polyesters 11, polyurethane, polycyanoacrylates, methyl polymethacrylates, polycarbonates, Teflon (RTM: Polytetrafluoroethylene), resins or silicone elastomers or fatty acid ethers or fatty alcohols having 8-40C fatty acid esters. Non oxidant aqueous direct coloring composition for keratinous matters such as human hair, comprises cosmetic medium comprising water-soluble direct dye and oxygenated organic compound non-dye (at least 30 wt.%) insoluble in water, where the organic compound is polyamide-6, polyamide-66 or polyamide-11, polyesters, polyurethane, polycyanoacrylates, poly methylmethacrylates, polycarbonates, Teflon (RTM: Polytetrafluoroethylene), silicone resins or elastomers, fatty acid ethers or fatty alcohols having 8-40 carbon atoms, ethylene glycol mono or di-stearate, pentaerythritol monooleate, sorbitan tristearate, glycerol dioleate, esters, amides or fatty ethers of ethylene glycol or propylene glycol, distearyl ether, stearylic alcohol, behenylic alcohol or cetyl stearylic alcohol. An independent claim is included for a process of dyeing of keratinous fibers comprising applying the tinctorial composition to keratinous fibers, then leaving for 3 minutes to one hour, preferably 15-45 minutes, and rinsing the fibers.