CLOUD-BASED DECISIONING FOR ADDRESSABLE ASSET SYSTEM

A system and associated functionality are disclosed for managing and monitoring the delivery of assets to network users to comply with campaign specifications. The system is largely independent of content/asset delivery mechanisms, and thus facilitates management and monitoring of asset delivery wit...

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Hauptverfasser: PETERSON, Alden Lloyd, FIDERER, Howard, WILSON, Daniel C, ANDERSON, Bruce J
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Sprache:eng ; fre ; ger
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creator PETERSON, Alden Lloyd
FIDERER, Howard
WILSON, Daniel C
ANDERSON, Bruce J
description A system and associated functionality are disclosed for managing and monitoring the delivery of assets to network users to comply with campaign specifications. The system is largely independent of content/asset delivery mechanisms, and thus facilitates management and monitoring of asset delivery with respect to a single device or multiple devices, including, multiple devices of multiple networks or modalities, e.g., a television, a laptop and a tablet.
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subjects ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
title CLOUD-BASED DECISIONING FOR ADDRESSABLE ASSET SYSTEM
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