SYSTEM AND METHOD FOR HYPER-PERSONALIZATION OF USER EXPERIENCE

This disclosure relates to a method and system for hyper-personalization of user experience. The method includes receiving a data request from a user device of a user upon accessing a page of an application. The page may include a plurality of experience blocks. Each of the plurality of experience b...

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Bibliographische Detailangaben
1. Verfasser: WESTON-LEWIS, Sebastian
Format: Patent
Sprache:eng ; fre ; ger
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Zusammenfassung:This disclosure relates to a method and system for hyper-personalization of user experience. The method includes receiving a data request from a user device of a user upon accessing a page of an application. The page may include a plurality of experience blocks. Each of the plurality of experience blocks may include one or more states. Each of the one or more states may include a unique layout of GUI elements. The method further includes selecting a state from the one or more states for each of the plurality of experience blocks in a data model schema, based on a set of rules and a first user profile of the user associated with the first data request. Further, the method includes rendering the page with each of the plurality of experience blocks in the selected state on the user device to provide a hyper-personalized user experience to the user.