PARKING ASSIST SYSTEM

A parking assist system includes: an obstacle detection unit configured to acquire obstacle information regarding an obstacle present around a vehicle; a parking-slot-entry path generation unit configured to set a target position in a parking area on the basis of the obstacle information, and generate a parking-slot-entry path for guiding the vehicle to the target position; and a traveling control unit configured to perform a process for causing the vehicle to travel on the basis of the parking-slot-entry path, in which the obstacle detection unit updates the obstacle information in accordance with movement of the vehicle, the parking-slot-entry path generation unit updates the target position in accordance with update of the obstacle information, a turning path generation unit generates a turning path for guiding the vehicle in a direction away from the parking area on the basis of the obstacle information when a predicted arrival position of the vehicle present on the parking-slot-entry path corresponding to the target position before update is determined to be closer to an obstacle than the target position after update by a predetermined value, and the traveling control unit performs a process for causing the vehicle to travel on the basis of the turning path when the turning path is generated.