AUTOMATED, CONFIGURABLE AND EXTENSIBLE DIGITAL ASSET CURATION TOOL

In a data asset curating system including a processor, computer-readable medium and data storage storing source data assets, each source data asset including content data and source metadata, the data storage stores instructions causing the system to perform converting, based on a conversion rule defining a set of standard attributes, the source data assets to curatable data assets, each curatable data asset including the content data of the corresponding source data asset and curatable metadata, the curatable metadata including one or more standard attributes; causing a user device to render a GUI configured to provide filtering options for querying the curatable data assets; receiving, from the user device, a curation query including a set of the filtering options selected via the GUI; and identifying, from the curatable data assets, a set of the curatable data assets satisfying the received curation query.