METHODS AND APPARATUS TO DETERMINE IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION

A server to monitor access to media has an interface to send a URL scrape instruction to a client in response to receiving a first request from the client, the first request indicative of access to the media at the client. The server has a processor in circuit with the interface; and memory includin...

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Bibliographische Detailangaben
Hauptverfasser:	SPLAINE, Steven J, KALUS, Mark, PAPARO, Ari, GERAGHTY, Kevin, HEFFERNAN, Ronan, DELIYANNIS, Alexandros, MAZUMDAR, Mainak
Format:	Patent
Sprache:	eng ; fre ; ger
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A server to monitor access to media has an interface to send a URL scrape instruction to a client in response to receiving a first request from the client, the first request indicative of access to the media at the client. The server has a processor in circuit with the interface; and memory including instructions that, when executed by the processor, cause the processor to: provide the URL scrape instruction to the interface when a URL of a host website of the media is not obtainable by the processor from the first request, the URL scrape instruction to cause the client to: read the URL of the host website from an address bar of a web browser, and send the URL of the host website to the server; and store a logged impression of the media in association with the URL of the host website from the client.