METHOD AND APPARATUS FOR MULTIMEDIA RESOURCE MATCHING AND DISPLAY, ELECTRONIC DEVICE, AND MEDIUM

The disclosure provides multimedia resource matching and displaying methods and apparatuses, an electronic device and a medium. The method includes: initiating a multimedia resource search request based on an acquired search keyword, acquiring at least one target multimedia resource matched with the search keyword, wherein the target multimedia resource includes target multimedia and target entity object information associated with the search keyword, and displaying at least one first search result card on a search result page, the first search result card including the target multimedia and the target entity object information. According to an embodiment of the disclosure, vividness, authenticity and intuition of information display are improved, and the efficiency of information communication is improved.