BLOCKCHAIN BASED FACIAL ANONYMIZATION SYSTEM

A method by one or more network devices executing one or more smart contracts stored in a blockchain for anonymizing faces appearing in digital media content. The method includes obtaining, for each of a plurality of users, a facial model associated with that user, obtaining digital media content digital media content, determining whether that detected face matches the face of any of the plurality of users based on applying one or more of the facial models associated with the plurality of users to that detected face, anonymizing that detected face to generate an anonymized face in response to a determination that that detected face matches the face of one of the plurality of users, and providing the anonymized face to the media platform.