SYSTEM AND METHOD FOR DETERMINING AND MANAGING REPUTATION OF ENTITIES AND INDUSTRIES THROUGH USE OF BEHAVIORAL CONNECTIONS

SYSTEM AND METHOD FOR DETERMINING AND MANAGING REPUTATION OF ENTITIES AND INDUSTRIES THROUGH USE OF BEHAVIORAL CONNECTIONS

A system and method for determining and managing reputation of an entity or industry includes determining a sample size of the population that provides at least a pre-defined percent confidence interval, and which has the predefined level of familiarity (unique group); determining a measure of likel...

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Bibliographische Detailangaben
Hauptverfasser: LITVAK-HINENZON, Anna, GEORGES TRAD, Nicolas, FOMBRUN, Charles, WRIGHT-FORD, Kylie, VAN RIEL, Cees, ULF NIELSEN, Kasper, HASELTINE, Mark
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system and method for determining and managing reputation of an entity or industry includes determining a sample size of the population that provides at least a pre-defined percent confidence interval, and which has the predefined level of familiarity (unique group); determining a measure of likelihood that the targeted population will perform a positive action on behalf of an entity (behavioral connection score), wherein determining the measure of the likelihood that the targeted population will perform a positive action on behalf of an entity comprises: receiving survey ratings from behavioral connection survey questions where each survey rating is provided by a party within the unique group; weighting the received survey ratings to accommodate for at least one of the group consisting of cultural bias and missed demographic quotas; and aggregating the ratings within each individual question to provide a single aggregated behavioral connection score for each behavioral connection survey question.