METHODS AND APPARATUS TO MEASURE EXPOSURE TO STREAMING MEDIA

Methods and apparatus to measure exposure to streaming media are disclosed. An example method includes detecting an ID3 tag associated with streaming media presented at a client device. A first request is sent from the client device to a first internet domain, the first request identifying the strea...

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Bibliographische Detailangaben
Hauptverfasser: RAMASWAMY, Arun, BOSWORTH, Alan N, GAYNOR, Kevin K, GOLI, Narasimha Reddy
Format: Patent
Sprache:eng ; fre ; ger
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Beschreibung
Zusammenfassung:Methods and apparatus to measure exposure to streaming media are disclosed. An example method includes detecting an ID3 tag associated with streaming media presented at a client device. A first request is sent from the client device to a first internet domain, the first request identifying the streaming media. A redirection message is received from the first internet domain. In response to the redirection message, a second request is sent to a second internet domain specified by the redirection message. A cookie is provided identifying the client device to the second internet domain.