INITIATING A SUBSEQUENT HOLD

Disclosed are systems, methods, and non-transitory computer-readable media for delivering content to a client device placed on hold. A communication system establishes a communication session between a client device placed on an initial hold and a content delivery service, during which the client device placed on the initial hold may place a subsequent hold, resulting in multiple concurrent holds. The communication system allocates a unique identifier to the subsequent hold and updates records associated with the initial and subsequent holds to include an indication that the client device that ends the hold should be placed on hold. The communication system terminates the communication session between the client device placed on the initial hold and the content delivery service and returns the unique identifier allocated to the subsequent hold to the client device that initiated the subsequent hold.