ENGINE STARTER

An engine starter (21, 26) is an engine starter (21,26) of a vehicle (20) capable of switching between EV traveling and HV traveling and includes an engine starting unit (211) that starts an engine based on a starting operation by a driver of the vehicle (20) during the EV traveling, and a starting operation switching unit (212) that switches the starting operation to a first starting operation while the vehicle (20) is traveling in an outside area of a preset emission gas regulation area and switches the starting operation to a second starting operation different from the first starting operation while the vehicle (20) is traveling in an inside area of the emission gas regulation area, in which while the vehicle (20) is performing the EV traveling in the inside area the emission gas regulation area, the engine starting unit (211) does not start the engine when the first starting operation is performed by the driver and starts the engine when the second starting operation is performed by the driver.