DIGITAL CONSUMER IDENTIFICATION IN A SUPPLY CHAIN

DIGITAL CONSUMER IDENTIFICATION IN A SUPPLY CHAIN

A method is provided that includes collecting a first party data from a client device associated with a consumer and storing the first party data in a database. The method also includes comparing the first party data with a second party data in the database to identify a consumer profile associated...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: CHAAR, Wassim Samir, SINGH, Zubin, HUNTER, Kevin
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:A method is provided that includes collecting a first party data from a client device associated with a consumer and storing the first party data in a database. The method also includes comparing the first party data with a second party data in the database to identify a consumer profile associated with the first party data and with the second party data and providing, to the client device, a digital advertisement based on the consumer profile in the database and on the first party data. A system for performing the above method is also provided.