IMAGE FORMING APPARATUS

An image forming apparatus includes an image forming unit (3Y, 3M, 3C, 3K), a fixing unit (Fl), an image analyzer (30), and a temperature controller (31) configured to control a temperature of the fixing unit (Fl) in accordance to a target temperature. The image analyzer (30) is configured to analyze image data for forming the toner image by the image forming unit (3Y, 3M, 3C, 3K), to evaluate a continuity of pixels of an image contained in the image data. The temperature controller (31) is configured to change the target temperature based on analysis results of the image analyzer (30) such that a value of the target temperature in a case where the image data contains an image with a continuity of pixels equal to or smaller than a predetermined value is higher than a value of the target temperature in a case where the image data contains no image with a continuity of pixels equal to or smaller than the predetermined value.