TYRE FOR VEHICLE WHEELS

The present invention relates to a tyre (100) for vehicle wheels comprising at least one carcass structure (101), a tread band (109) applied in a position radially external to said carcass structure, and a pair of sidewalls (108) applied laterally on the opposite sides with respect to said carcass structure, where on at least one sidewall of said pair of sidewalls (108), a label (120) is applied comprising a protective layer (121), an adhesive layer (123), and possibly one or more ink layers (122) interposed between said protective layer (121) and said adhesive layer (123), where said adhesive layer (123) adheres the label (120) to the surface of said sidewall, where said protective layer (121) comprises polyester-based and/or polyether-based cross-linked aliphatic polyurethanes exhibiting dynamic elastic modulus values E′, measured at 25° C., static tensile deformation 1%, dynamic deformation +0.1%, and frequency 1 Hz, equal to or higher than about 5 MPa, and a residual deformation measured at 25° C. after 4 cycles of deformation from 0% to 12%, equal to or lower than about 1%.