TYRE FOR VEHICLE WHEELS

The present invention relates to a tyre (100) for vehicle wheels comprising at least one carcass structure (101), a tread band (109) applied in a position radially external to said carcass structure, and a pair of sidewalls (108) applied laterally on the opposite sides with respect to said carcass structure, where on at least one sidewall of said pair of sidewalls (108), a label (120) is applied comprising a protective layer (121), an adhesive layer (123), and possibly one or more ink layers (122) interposed between said protective layer (121 ) and said adhesive layer (123), where said adhesive layer (123) adheres the label (120) to the surface of said sidewall, where said adhesive layer (123) comprises a thermally activatable adhesive comprising a mixture comprising (i) natural or synthetic rubber, optionally functionalised with carboxyl or epoxy groups, (ii) block copolymers of the ABA type, and optionally (iii) urethane rubber, where said thermally activatable adhesives exhibit an adhesion force, measured according to the ISO 11339 standard on superficially untreated PET at a temperature of 23°C, equal to or greater than about 2N.