MODELING DISTRIBUTION OF DIGITAL COMPONENTS OVER A NETWORK

MODELING DISTRIBUTION OF DIGITAL COMPONENTS OVER A NETWORK

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for a content platform that receives a request to provide a digital component. The request includes information about users to which the digital component is directed. Futurized queries are obtained fr...

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Bibliographische Detailangaben
Hauptverfasser: DRAGUS, Andrei, WANG, Shen, LIU, Muruo, SO, Chiu Wah Kelvin, FAN, David, JURCA, Radu, MANJUNATHA, Mahesh Keralapura, VEMURI, Vinay Vyas, XIONG, Xi, LIU, Yao, HASAN, Md Mahbubul Hasan, OCWIEJA, Jakub, SVONAVA, Daniel
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for a content platform that receives a request to provide a digital component. The request includes information about users to which the digital component is directed. Futurized queries are obtained from serving logs of a serving system that is configured to execute an existing digital component using serving code that directs digital content to the set of users. The futurized queries are loaded as data structures in memory of a forecasting system. The system uses an instruction set derived from the serving code to determine that similarity between the particular futurized query and the request exceeds a threshold similarity. The system then generates a forecast output as a response to the request based on futurized queries that exceed the threshold similarity. The forecast output includes data describing future provision of the digital component.