COSMETIC O/W MASCARA COMPOSITIONS COMPRISING POLYURETHANE RESIN

According to the present invention there is provided a stable, fluid, tubing mascara composition in the form of an oil-in-water emulsion comprising: (i) at least 7% by weight of the total composition of one or more film-forming aliphatic polyurethane resins; and (ii) one or more waxes; wherein the ratio of total aliphatic polyurethane resin concentration to total wax concentration is between 0.70 and 0.92.The present invention also provides an assembly or kit for packaging and applying a mascara composition for coating eyelashes, comprising: (i) a device for packaging the mascara composition as defined above; and (ii) an applicator for the composition.The present invention also provides a method using the assembly or kit as defined above for building up layers of the mascara composition onto the eyelashes comprising: (i) applying the mascara composition to the applicator; (ii) moving the applicator so that the mascara composition is applied to the eyelashes from the roots of the eyelashes to the tips of the eyelashes; (iii) optionally repeating (ii) in order to apply an even coat of the mascara composition onto the eyelashes; and (iv) optionally repeating steps (i) to (iii), wherein subsequent reapplications of the mascara compositions are carried out whilst the mascara composition present on the eyelashes has not yet dried.