CUSTOMIZED AND CONTEXTUAL TRANSLATED CONTENT FOR TRAVELERS

A user context generator determines one or both of a location of a user and contextual information for the user. The contextual information is indicative of content of interest to the user. A custom content generator engine generates customized translated content for the user. Generating the customized translated content includes selecting, from translated content stored in a database, based on the one or both of the determined location of the user and the determined contextual information for the user, translated content to be presented to the user. The customized translated content includes a set of phrases in a source language and corresponding translations of phrases, in the set of phrases, from the source language to a target language. The selected translated content is displayed to the user, such that the user is provided with translated content of interest to the user.