BALANCING DATA REQUESTS OVER A NETWORK

Systems and methods of a balancing data requests over a computer network are provided. The system can receive a request for content to be rendered in a content slot on a computing device. The content slot can be coded with a default timer value. The system can execute a real-time content selection p...

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Bibliographische Detailangaben
Hauptverfasser: HARRIS, Christopher, IEONG, Samuel, CONSTANTIN, Gabriel, MEHTA, Aranyak, TAN, Xi
Format: Patent
Sprache:eng ; fre ; ger
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Zusammenfassung:Systems and methods of a balancing data requests over a computer network are provided. The system can receive a request for content to be rendered in a content slot on a computing device. The content slot can be coded with a default timer value. The system can execute a real-time content selection process to identify content items that each have a magnitude. The system can determine a timer value based on the magnitudes, and transmit the timer value to the computing device to override the default timer value to cause the computing device to replace a first content item rendered in the content slot upon expiration of the timer.