ANALYTIC SYSTEM FOR AUTOMATICALLY COMBINING ADVERTISING AND CONTENT IN MEDIA BROADCASTS

An analytic platform, article of manufacture, system, computer-readable medium, and method for selecting and inserting advertisements for delivery to a content viewing device. A plurality of advertising metrics are generated from data originating from a plurality of content viewing devices. Then, an...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: HOLTZ, Alex, MEYER, Charles
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
Online-Zugang:Volltext bestellen
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:An analytic platform, article of manufacture, system, computer-readable medium, and method for selecting and inserting advertisements for delivery to a content viewing device. A plurality of advertising metrics are generated from data originating from a plurality of content viewing devices. Then, an advertisement is selected for presentation along with content directed to one of the content viewing devices, the advertisement being selected based on the advertising metrics. Once selected, the advertisement is added to the content for delivery to said one of the content viewing devices.