SEAMLESS VIRAL ADAPTION

Providing rich contextual information to a user in an authentication agnostic way with respect to the user. A method includes, at an application, receiving a request from a first user to access functionality of the application. The request from the first user comprises information identifying a second user who has consented to their social media information being used by the application. The method further includes sending information to the identity provider which includes information identifying the second user. The identity provider is managed by an entity separate from the application. The method further includes receiving, at the application, social media information common between the first user and the second user. The method further includes providing at least a portion of the common social media information, to the first user, in an authentication agnostic way with respect to the first user's authentication to the application.