LAYERED INTERACTIVE VIDEO PLATFORM FOR INTERACTIVE VIDEO EXPERIENCES

In various embodiments, methods and systems for generating interactive videos based on a layered interactive video platform are provided. An interactive graphics track is received using a layered video platform that supports interactive graphics tracks functionality on interactivity content editor components, content management components, and interactivity components on end-user media devices. The interactive graphics track comprises interactivity instructions that initialize cloud-based interactivity services. An interactivity content editor component can be used to generate interactive graphics tracks and develop interactivity instructions for composing the interactive graphics elements. Composing the interactive graphics elements is based on executing the interactivity instructions that define features of the interactive graphics elements. Composing the interactive graphics elements comprises accessing cloud-based interactivity services corresponding to the interactivity instructions. The interactive graphics tracks can be maintained separately from the video content. The interactive graphics elements are supported using the cloud-based interactivity services and layered over the video content.