DETERMINATION OF PRESENCE OF REFLECTION OF A SCREEN LIGHT TO A DISPLAY SCREEN FOR SCREEN LIGHT BRIGHTNESS ADJUSTMENT

Embodiments of the present disclosure provide techniques and configurations for an apparatus for display screen light brightness adjustment. In one instance, the apparatus may include a display screen with a screen light having a brightness value. The apparatus may include one or more sensors disposed in the apparatus to measure ambient light and to measure one or more parameters indicative of a presence or absence of reflection of the screen light to the display screen, wherein the reflection contributes to the ambient light measurement. The apparatus may further include and a processing module coupled with the sensor module to adjust or cause to be adjusted the brightness value of the display screen light, based at least in part on the measurements of the ambient light and the parameters indicative of presence or absence of reflection of the screen light to the display screen. Other embodiments may be described and/or claimed.