STRUCTURED INFORMATIONAL LINK ANNOTATIONS

A method comprises: receiving, from a client device, a search query submitted by the client device; selecting, by one or more data processing apparatus, a content item for presentation in a search results page that is to be provided to the client device in response to the search query; identifying,...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser:	RAMACHANDRAN, Venky, DOSHI, Shreyas, YEUNG, Angela Yu-Yun, GARG, Gaurav, SWARTZ, Luke Hiro, POTDAR, Poorva Hari, MENGLE, Advay
Format:	Patent
Sprache:	eng ; fre ; ger
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method comprises: receiving, from a client device, a search query submitted by the client device; selecting, by one or more data processing apparatus, a content item for presentation in a search results page that is to be provided to the client device in response to the search query; identifying, by the one or more data processing apparatus, a set of product-related pages that each include a product name or keyword relevant to the search query; annotating, by the one or more data processing apparatus, the content item with links that direct the client device to two or more of the product-related pages from the set in response to user interaction with the links; and providing, to the client device, each of - the search result page including search results identified using the search query, and - the annotated content item that includes the links that direct the client device to two or more of the product web pages from the set.