GROUPING SYSTEM, GROUPING METHOD, AND GROUPING PROGRAM

There is provided a grouping system capable of defining groups of customers with similar purchase trends with high accuracy and defining groups of products or product-related items in terms of similar purchase trends, or groups of services or service-related items in terms of similar purchase trends...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: TERAKAWA, Takayuki, NAKADAI, Shinji, OCHIAI, Koutarou
Format: Patent
Sprache:eng ; fre ; ger
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Beschreibung
Zusammenfassung:There is provided a grouping system capable of defining groups of customers with similar purchase trends with high accuracy and defining groups of products or product-related items in terms of similar purchase trends, or groups of services or service-related items in terms of similar purchase trends with high accuracy. A purchase trend calculation means 3 calculates a trend of a customer to purchase a product per combination of customer and product or per combination of customer and product-related item as item related to a product on the basis of customers' product purchase situations. A grouping means 4 defines groups of customers and defines groups of products or groups of product-related items on the basis of the trends and a distribution of the trends.