ADAPTIVE PLACEMENT OF AUXILIARY MEDIA IN RECOMMENDER SYSTEMS

ADAPTIVE PLACEMENT OF AUXILIARY MEDIA IN RECOMMENDER SYSTEMS

The present invention relates to an apparatus, method, and computer program product for controlling a recommender system, wherein placement of auxiliary media in relation to at least one content item presented to a user is controlled. A first scheduler (111) is provided for scheduling the at least o...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Zier, Thomas, Rosengart, Frank
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The present invention relates to an apparatus, method, and computer program product for controlling a recommender system, wherein placement of auxiliary media in relation to at least one content item presented to a user is controlled. A first scheduler (111) is provided for scheduling the at least one content item based on a user profile obtained from a recommender system. Additionally, a second scheduler (118) is provided for scheduling placement of the auxiliary media in response to the first scheduler (111), wherein the second scheduler (118) is adapted to receive information about a scheduled content from the first scheduler (111) and to decide which auxiliary media to place into a presentation space based on the received information.