METHODS AND APPARATUS FOR AN ENHANCED MEDIA CONTENT RATING SYSTEM

Methods, apparatus and computer program products are provided for managing media content ratings metrics at a network entity, comprising receiving media content ratings metrics from a wireless communication device, wherein the ratings metrics rate media content based on the amount of playing of one or more portions of the media content on the wireless communication device, and performing a media content ratings-related task based on the received media content rating metrics. The rating method herein disclosed is highly-granular in nature, in that, the rating method allows for ratings to be based on the number of times that portions, segments, clips of the media file are played or otherwise executed, as opposed to basing the media content rating solely on the number of times that the media file is played.