METHOD AND SYSTEM FOR MAKING A TARGET OFFER TO AN AUDIENCE USING AUDIENCE FEEDBACK

METHOD AND SYSTEM FOR MAKING A TARGET OFFER TO AN AUDIENCE USING AUDIENCE FEEDBACK

A method for real-time ranking of offers for consumer distribution includes: storing a plurality of offer data entries, each entry including an offer identifier and offer data; storing a consumer profile, the profile including data related to a consumer including a consumer identifier and consumer c...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: BONGIOVI, Lisa Maria, VAN HORN, Douglas Wilbur
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A method for real-time ranking of offers for consumer distribution includes: storing a plurality of offer data entries, each entry including an offer identifier and offer data; storing a consumer profile, the profile including data related to a consumer including a consumer identifier and consumer characteristics; storing a plurality of distribution data entries, each entry including data related to an offer previously distributed to the consumer including an offer identifier, offer data, and indication of at least one of: receipt, viewing, and acceptance of the offer; identifying a ranking of the offer data entries based on the respective included offer data, the consumer characteristics, and the offer data and indication included in each of the distribution data entries; and transmitting the offer data included in at least one of the offer data entries based on the rank to a computing device associated with the consumer.