APPARATUS AND METHOD FOR ACTIVATING WIRELESS COMMUNICATION FUNCTION AUTOMATICALLY FOR GEO-FENCE, SYSTEM COMPRISING THE SAME AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM HAVING COMPUTER PROGRAM RECORDED THEREON

Provided are apparatus and method for activating a wireless communication function automatically for geo-fence, a system comprising the same, and a non-transitory computer readable storage medium having a computer program recorded thereon for providing a content by activating the wireless communication function while entering a geo-fence which is a predetermined virtual area for providing the content based on a current location of a user. Thus, it is possible to greatly improve efficiency of a content providing service using a geo-fence by automatically activating a wireless communication function of user equipment according to whether a user enters the geo-fence to receive store information through communication with a beacon or a WIFI AP provided in the store positioned at the geo-fence and transmitting the corresponding store information to a geo-fence service providing device providing a content related with the store to receive the content corresponding to the store information.