ELECTRONIC PAPER DISPLAY AND METHOD OF OPERATING THE SAME

A method of operating an electronic paper display, an electronic paper display, an apparatus for operating an electronic paper display, an apparatus for driving an electronic paper display, and an electronic shelf label including an electronic paper display are disclosed. The method of operating an electronic paper display involves, setting a display area to be a first color by operating, for a first duration, a transparent common electrode at a first level and segment electrodes, which comprise a data electrode and a background electrode, at a second level; and in response to the display area being set to be the first color, setting the display area to be a second color by operating, for a second duration different from the first duration, the transparent common electrode at the second level and the background electrode at the first level.