SYSTEMS AND METHODS OF PROVIDING COMMUNICATIONS SERVICES ON A SOFTWARE PLATFORM

A method of delivering a message is disclosed. The method includes generating a call activation interface on a software platform. The call activation interface is associated with at least one discrete item from a plurality of discrete items on the software platform. The method further includes presenting a list of a plurality of contacts in response to a selection of the call activation interface, receiving at least one contact from the list, and generating a call setup request directed to the at least one contact. The call setup request includes an announcement message that includes information associated with the discrete item.