CONFIGURABLE POINT OF INTEREST ALERTS

A computer program product comprises a non-transitory computer-readable storage device having computer-executable program instructions embodied thereon that when executed by a computer cause the computer to deliver server-controlled point of interest alerts to user computing devices. The computer-executable program instructions comprise computer-executable program instructions for receiving initial user account configuration from a user computing device; computer-executable program instructions for establishing a database of points of interest for the user account and one or more offers associated with one or more of the points of interest; computer-executable program instructions for receiving location data from a user computing device associated with the user account; computer-executable program instructions for searching the database for points of interest proximate to the user computing device based on the location data and the one or more offers associated with the points of interest; computer-executable program instructions for transmitting point of interest data to the user computing device, the point of interest data comprising at least a portion of a point of interest identity, a point of interest location, and point of interest marketing data for each of a plurality of points of interest in a point of interest zone defined by the remote network device, wherein the point of interest zone is determined based at least in part on the location data associated with the user computing device; computer-executable program instructions for receiving an identification of a particular point of interest at such time as the user computing device enters within a configured range of the particular point of interest; computer-executable program instructions for identifying an alert procedure associated with the point of interest; computer-executable program instructions for determining the alert format for an alert associated with the particular point of interest based at least in part on the alert procedure; and computer-executable program instructions for transmitting the alert format and the point of interest data for the alert associated with the particular point of interest.