METHOD AND SYSTEM FOR RECOMMENDING AN ITEM TO A USER

A computer implemented method for recommending an item to a user, according to which a plurality of users each of which with a known profile, interface with a corresponding computerized device and binary event-specific, user-item source matrices are generated, for indicating whether a given user per...

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Bibliographische Detailangaben
Hauptverfasser: DAYAN, AVIRAM, SHAPIRA, BRACHA, GROLMAN, EDITA, BAR, ARIEL, ROKACH, LIOR
Format: Patent
Sprache:eng ; fre ; ger
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Zusammenfassung:A computer implemented method for recommending an item to a user, according to which a plurality of users each of which with a known profile, interface with a corresponding computerized device and binary event-specific, user-item source matrices are generated, for indicating whether a given user performed a given explanatory event included in a corresponding source matrix. All users included in the source matrices are grouped to a profile-specific cluster and items included in the source matrices are grouped to an item category cluster to generate a predictive event book matrix which indicates the probability that an event unknown to have been performed by the given user will be performed for each profile-specific and item category cluster combination included in the one or more source matrices. Each user gets recommendation about an item included in the source matrices, which has a highest probability.