A method of enhancing per call measurement data, and a processor therefor

A method in a network for cellular telecommunications of enhancing per call measurement data, PCMD, is provided, the method comprising: receiving PCMD from at least one user terminal in a geographical area of interest, the PCMD comprising PCMD entries each comprising received signal strength data, timing data and data of user terminal type; receiving self-reported positioning data, SRPD, relating to a social networking application, from at least one of said at least one user terminal, the SRPD comprising SRPD entries each comprising geographical location information, timing information and information of user terminal type; for at least one of the PCMD entries and at least one of the SRPD entries comparing the timing data to the timing information to determine whether said timing data and said timing information match, and comparing the data of user terminal type and the information of user terminal type to determine whether said data of user terminal type and said information of user terminal type match; upon a timing match being determined and a user terminal type match being determined, the geographical location indicated in the SRPD entry being linked to the PCMD entry so as to provide an enhanced PCMD entry which is enhanced with the geographical location indicated in the SRPD entry.