PROCESSING OF SOCIAL MEDIA FOR SELECTED TIME-SHIFTED MULTIMEDIA CONTENT

Disclosed are methods and apparatus for processing social media posts. The methods may include a filtering module receiving a stream of social media posts. The filtering module may acquire one or more filtering criteria. The filtering module may, using the acquired filtering criteria, filter the received stream to extract, from the stream, those social media posts that relate to the certain multimedia content. The filtering module may then, without providing the extracted social media posts for playback, at a current time, on a client device, store (e.g., within a database) the extracted social media posts for future provision to the client device.