METHODS AND APPARATUS FOR EFFICIENT EXECUTION OF MODULES

Methods and apparatus for efficient execution of modules are disclosed. An example apparatus includes at least one memory, instructions in the apparatus, and processor circuitry to execute the instructions to: generate a first module identifier of a first module, the first module having been instantiated by first instructions at least one of embedded in or linked by a first advertisement on a webpage, the first module to monitor presentation of the first advertisement on the webpage; load monitoring instructions structured to execute webpage monitoring functions to be utilized by the first module; communicate the first module identifier to an application message interface for retrieval by the monitoring instructions; and determine that a second module has communicated a second module identifier to the application message interface, the second module having been instantiated by second instructions at least one of embedded or linked by a second advertisement on the webpage and, in response to the determining that the second module identifier has been communicated: prevent the second module from loading the monitoring instructions; and communicate, via the first module, the second module identifier to the application message interface for retrieval by the monitoring instructions to instruct the monitoring instructions to communicate with the second module.