PROTECTING ASSETS ON A DEVICE

Embodiments of the present invention are directed to systems and methods for protecting data assets on a device. In embodiments of the invention, a data protection module dynamically and statically searches for one or more data assets and identifies the data assets based on one or more security and privacy attributes. The data assets are classified based on a policy and protected using one or more protection mechanisms. Additionally, data assets are ranked and a security and privacy map is generated and maintained. The security and privacy map may include association of the data assets with their location, ranking, protection mechanism, etc. In some embodiments, a user interface is provided on the device for viewing and generating the policy and/or the security and privacy map.