Electronic shelf label having multiple display areas, electronic shelf label system, and operating method thereof

An electronic shelf label wirelessly receiving a data packet including an identification through a gateway from an electronic shelf label server and requesting that the gateway transmit display information when the identification included in the data packet coincides with an identification of the electronic shelf label may include: a wireless communications unit receiving the data packet including at least one of the identification ID, the display information, and a display identification flag; a control unit controlling a screen display of the display information based on the display identification flag; and a single display panel including a driving unit having first to N-th drivers (N indicates a natural number of two or above) individually controlled by the control unit and a display unit having first to N-th display areas independently driven by each of the first to N-th drivers to display the display information.