LIQUID CRYSTAL DISPLAY DEVICE

A liquid crystal display device (1) according to an embodiment includes an array substrate (6), a color filter substrate (5), a liquid crystal layer (7), a backlight (4), and a controller (12). The array substrate (6) includes a plurality of pixel electrodes corresponding to a plurality of pixels arranged in a matrix. The color filter substrate (5) is opposed to the array substrate (6) and includes color filters (16) corresponding to the plurality of pixels. The liquid crystal layer (7) is provided between the array substrate (6) and the color filter substrate (7). The backlight (4) is provided on a back surface of the array substrate (6). The controller (12) controls an application timing of a voltage to the pixel electrodes, and a light emission timing of the backlight (4). The plurality of pixels are configured to each have a parallelogrammatic shape elongated in a lateral direction, such that identical colors are arranged in the lateral direction, and different colors are arranged in a vertical direction. Pixels neighboring in the lateral direction are in line-symmetry with respect to a center line of the neighboring pixels. Liquid crystal molecules of the neighboring pixels have a negative dielectric constant anisotropy, and, when the voltage is applied to the pixel electrodes corresponding to the neighboring pixels, the liquid crystal molecules rotate horizontally relative to a substrate plane in a direction of the line-symmetry with respect to the center line.