CLOSE PROXIMITY BASED EVENT TRIGGERING

In accordance with an example embodiment of the present invention, an apparatus, a computer program product and a method is provided for device and/or user identification. The example embodiment comprises receiving, at an apparatus, a wireless signal comprising at least one of an address or an indication identifying a wireless communication device initiating the wireless signal, transmitting a query to a remote network entity, the query including at least one of the received address or indication identifying the wireless communication device and an indication associated with identity of the apparatus, and receiving a response to the query including information relating to identity of the wireless communication device if an association exists between the apparatus and the wireless communication device.