SYSTEMS, METHODS, AND COMPUTER PROGRAM PRODUCTS FOR CAPTURING NATURAL RESPONSES TO ADVERTISEMENTS

Systems, methods, and computer program products described herein may allow for the capture of a user's reaction to an advertisement. The reaction may be verbal or may take the form of a gesture. Once the reaction is captured, the reaction may be interpreted to infer whether the user's opinion of the advertised product or service is positive. The opinion may be combined with metadata that is associated with the advertisement. The metadata may include the identity of the product or service being advertised and/or may include the identity of the advertiser, i.e., the producer or source of the product or service. The combination of the user's identity information, the metadata, and the user's opinion may collectively represent the user's interest in the advertised product or service. This interest information may be saved in a wish list or shopping list for the user, and may be stored via a network at a location removed from the user, i.e., "in the cloud." The interest information may then be made accessible to the advertiser and/or to providers of related products or services. The interest information may be used by these advertisers and providers to identify the user as a possible recipient of additional information or advertising related to the advertised product or related products.