Electronic shelf label and method for displaying the same

Disclosed herein are an electronic shelf label and a method of displaying the same. The electronic shelf label includes: a segment display; a dot-matrix display; a display driver integrated chip (IC) generating a control signal for turning on or off the segments and the dots of the segment display a...

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Hauptverfasser: YOU,, MIN SU, SEO,, JEONG SU, MOON,, UNG HAN
Format: Patent
Sprache:eng ; fre ; ger
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Zusammenfassung:Disclosed herein are an electronic shelf label and a method of displaying the same. The electronic shelf label includes: a segment display; a dot-matrix display; a display driver integrated chip (IC) generating a control signal for turning on or off the segments and the dots of the segment display and the dot-matrix display; a radio frequency (RF) module performing communication with a server or a relay; and a controller generating a control command controlling the display driver IC according to a signal received through the RF module.