Spark plug

[Objective] To improve both load life performance and radio-noise-preventing property in a spark plug including a resistor containing a Ti component. [Means for Solution] A spark plug includes a circular columnar insulator (2) having a through hole (6), a center electrode (3), a terminal shell (13), and a resistor (15) which is provided in the through hole (6) and between the terminal shell (13) and the center electrode (3), and which contains glass, a Ti component, a Zr component, and a non-metallic electrically conductive material. In a cross section of a conduction path portion of the resistor(15), the conduction path portion containing the Zr component and the Ti component, the average of the Ti component contents by weight of five continuous circular regions, each region having a diameter of 20 µm, is 0.5 wt.% to 15 wt.%; and when A represents the average of the Ti component contents by weight of any 30 circular regions in the conduction path portion, and when B represents the Ti component content by weight of each of the 30 circular regions, the total of the number of circular regions in which B is less than 0.25 times A and the number of circular regions in which B is greater than 3.0 times A is 2 or less.