Method and device for printing printed material

The method involves applying an additional print image directly on a colorless peripheral section (4) of a gravure printing cylinder (21), a flexo-printing unit-transfer cylinder or gravure printing unit-transfer cylinder by an inkjet printing device (5), where the printing cylinder directly contacts a printed material (2). The print image is transferred from the printing cylinder to the material by the transfer cylinders. The applied print image is removed from the peripheral section by a cleaning device e.g. scraper (8a), during a production print operation of a rotary printing machine. The gravure printing cylinder is provided with a surface made of ceramic. An independent claim is also included for an arrangement for printing a printed material in a rotary printing machine.