CONVERSION PATH BASED SEGMENTATION

CONVERSION PATH BASED SEGMENTATION

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium including receiving user interaction data, wherein the user interaction specifies user interactions with content items and conversion items. A conversion item is a user action that satisfies a predeterm...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: SECKAR, NICHOLAS, TANGNEY, CAMERON, CHATHAM, BRIAN, HSIAO, SISSIE, LING-IE
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Methods, systems, and apparatus, including computer programs encoded on a computer storage medium including receiving user interaction data, wherein the user interaction specifies user interactions with content items and conversion items. A conversion item is a user action that satisfies a predetermined conversion criteria. The method includes receiving conversion data including conversion path data for a plurality of conversion paths, wherein each conversion path includes user interaction data prior to and including a conversion event. The method includes determining a first interaction, an assist interaction or a last interaction with content items for the conversion event. The method includes providing an ability to define a segment, using a processor, the conversion path data based on path-level dimensions and path-level metrics.