SEARCH ASSISTANT SYSTEM AND METHOD

Disclosed is a system and method for presenting content in response to receiving a portion of a search query. A computing device receives, over a network from a user computer, a portion of a search query submitted by a user in a search query entry area. The computing device receives, from a search suggestion module, one or more search suggestions related to the portion of the query. The computing device transmits, to the user computer, the one or more search suggestions for display in a search suggestion region, the search suggestion region displayed differently than a search results area. The computing device transmits a search suggestion of the one or more search suggestions to a rich content module. The rich content module generates rich content related to the transmitted search suggestion. The computing device transmits, to the user computer, the rich content for display in the search suggestion region.