METHOD AND APPARATUS FOR PROVIDING DIRECTED ADVERTISING BASED ON USER PREFERENCES

METHOD AND APPARATUS FOR PROVIDING DIRECTED ADVERTISING BASED ON USER PREFERENCES

A method transmits configuration information including a set of events that define when a media program player should send information regarding playback of an advertisement during an advertisement break in a media program. Also, the method transmits, to the user device, advertising control options...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: MAK, Wing Chit, ZHENG, Hua, TATE, Thomas C, JIN, Xin, TOM, Richard W, SOEBEKTI, Brian, KILAR, Jason, COLACO, Jean-Paul, FENG, Eric I
Format: Patent
Sprache:eng ; fre ; ger
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A method transmits configuration information including a set of events that define when a media program player should send information regarding playback of an advertisement during an advertisement break in a media program. Also, the method transmits, to the user device, advertising control options configured to be output on the user device. A user selection for a control option in the advertising control options is received from the user device, wherein the control option controls sending of an advertisement to the user device during the advertisement break. The method then receives advertisement viewing data describing a viewing of the advertisement on the user device, wherein sending of the advertisement viewing data by the media program player is triggered based on an event in the set of events occurring at the media program player.