Air oxidative hair dye for glossy dyeings

Agent comprises at least one substituted benzene compound (I) and at least one vegetable oil based on fatty acid triglyceride mixture containing at least 25 wt.% of palmitoleic acid, in a carrier with an alkaline pH of 8-10.5, where besides oxygen, no additional oxidant is contained in the agent. Agent comprises at least one substituted benzene compound of formula (I) and/or its salt with an organic or inorganic acid and at least one vegetable oil based on fatty acid triglyceride mixture containing at least 25 wt.% of palmitoleic acid, in a carrier with an alkaline pH of 8-10.5, where besides oxygen, no additional oxidant is contained in the agent. R1 : H, 1-4C-alkyl or 1-4C-hydroxyalkyl; V1 : CHR3 or CR3; W1 : CHR2 or CR2, where if V1 and W1 is CHR3 or CHR2, respectively, the bond between V1 and W1 is a single bond and if V1 and W1 is CR3 an CR2 respectively, the bond between V1 and W1 is a double bond; R2 : H or COOH, where -COOH group optionally being present as a salt with a cation; R3 : H or 1-4C-alkyl; R4, R5 : H, 1-4C-alkyl or COR6; and R6 : 1-4C-alkyl. An independent claim is included for oxygen-induced coloring of keratin fibers, preferably human hair comprising applying the agent on the fibers, leaving the agent on the hair for 2-120, preferably 10-40 minutes and subsequently rinsing. [Image].